Young and Hip? The Oscars Miss the Mark Not Incorporating Social Media
This year’s 83rd Annual Academy Awards was a mystical blend of tradition, vintage class and new media splashes here and there throughout the program, with four places within the show where New Media and Technology took the stage (barely).
The Oscars tried luring younger generations with “young and hip” hosts, Anne Hathaway and James Franco, but completely missed the mark by not incorporating Social Media within the show. Today’s world consists of time well spent on Social Networks and would have most likely solidified the outcome that the Oscars were trying hard to succumb.
Unfortunately, instead, they left out Social Media and therefore omitted on an all too often opportunity in which they could have truly reached the masses if they had only put a segment of taking questions from Twitter, or having the hosts post something on the Oscars Facebook wall.
Those small moments can relate to the majority, to the audience they are requesting. People are tired of being beneath a “celebrity”, society wants equal footing and the claims are clear enough with the unprecedented amounts of people using a Social Network.
The Oscars is a great celebration of movies and actors, but it has yet come into the year 2011, with that said, there were four moments that New Media and Technology were incorporated into this years show:
1. Justin Timberlake used the assumption of an “app” from his phone to change the screen background when giving the nominations for animation.
2. Leading to commercials #oscars (hashtag) appeared at the bottom of the screen and the promotion of the Oscars website.
3. They auto-tuned a portion of nominated movies, a commonly used feature applied to YouTube videos and first popularized by rapper, T-Pain. They have been so popular, adding auto-tune effects to a video can even have them transpiring what are known as “viral” videos (A viral video is a video that becomes popular through the process of Internet sharing, typically via Social Networks.)
4. YouTube sensations PS22 Chorus from Staten Island, New York closed the 83rd Annual Academy Awards.
Perhaps the Academy should look at Twitter’s trending topics to see what happened during the Oscars. Maybe they could see the potential and power Social Media could have in influencing participation in viewership.
It is apparent that we have not come to a full circle of understanding, since the historical re-enactment of the creation of what has become a vital part of our communications evolution had unfortunately had, the king of social media lose, to The King’s speech.
We wait to see next years Oscars with even more hopes that Social Media will walk the red carpet in higher fashion.
For now, Dear Oscar, your age is showing.
What New Media or Technology would you have liked to have seen during the Oscars?
Erin Ryan is a writer for various blogs and a Social Media Specialist who has a keen understanding of the power of Social Media for business and fervently stays up-to-date with the Social Media Industry. Erin enjoys teaching and helping people and businesses on how to use and connect through Social Media. You can connect with Erin on Twitter.