Dress to Impress: How Colors Affect Online Purchases (Infographic)

Social Media has many people talking about communication, which is an essential part of what keeps your social networking working for you. Although being pro-active on your social sites is prevalent, the way you visually portray your brand is just as important when it comes to a customer.

Just like your website, presentation of your brand can change a person’s mind between you and your competitor. Applying these same rules to your social sites can help you gain a new customer.

Use appealing colors and visually enhance your Social Media sites with unique and professional graphics to represent your brand appropriately within your online avatars and social networking backgrounds. YouTube and Twitter allow you to make such changes, where as Facebook limits’ certain areas, so your avatar needs to become a focal point and a graphic that is easy on the eyes.

Certain colors trigger different actions among customers and knowing the right color that will best suit your brand while enticing a customer to make a purchase is an important factor to know and to apply to your Social Networking accounts.

In this Infographic created by KISSmetrics, you will learn each representation of popular colors and the statistics on how colors affect online purchases.

*NOTE – When branding, remember to keep your graphics and colors similar, it only takes 17 views before a person associates a graphic to a name.

(Click to Enlarge)

(via KISSmetrics)


Erin Ryan is a writer for various blogs and a Social Media Specialist who has a keen understanding of the power of Social Media for business and fervently stays up-to-date with the Social Media Industry. Erin enjoys teaching and helping people and businesses on how to use and connect through Social Media. You can connect with Erin on Twitter or read more Social Media Articles written by Erin Ryan.

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+Erin Ryan is a writer for various Social Media & Tech blogs and currently works as the Director of Social Media for the Internet Marketing Company, Wikimotive. Erin has a keen understanding of the power of Social Media for business and fervently stays up-to-date.

Creator and head editor of Socialeyezer She enjoys finding the latest in social media, tech and geek culture. Erin often expresses her thoughts and opinions on TheErinRyan. Connect through Erin Ryan’s About.me Profile

Erin Ryan – who has written posts on Socialeyezer.