No one wants to be solely based on the posts they share and all too often this happens. Employers do check Facebook prior to hiring these days and now that you have a place to showcase your skills, it would be a good idea to ensure that it is filled out.

Facebook advertisements have been Facebook’s biggest change for its business pages in a while and now they are looking to change it even further, but this time they are looking to simplify it for social marketers.

Allowing your posted article, status update, image or video that you are looking to promote to be targeted towards the proper geo-location; state wide or locally. Depending on which you choose will increase how many eyes on Facebook will see it within that location. It will also show you your potential reach prior to clicking “Boost post”.

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