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Allowing your posted article, status update, image or video that you are looking to promote to be targeted towards the proper geo-location; state wide or locally. Depending on which you choose will increase how many eyes on Facebook will see it within that location. It will also show you your potential reach prior to clicking “Boost post”.
SEO has helped online presence and brand awareness; everyone wants to be on the first page of a search engine, but as the Internet has grown so has the communities online. We not only want to speak, be heard and are willing to share it on the web, we have been given outlets such as blogs and social networks that have not only become a place to connect the world with loved ones and strangers, but a place to share experiences, including the ones experienced at your business.
Customer service has advanced due to the easier ways of communicating with businesses through social media platforms, especially customer service on Facebook.