Social Media for Businesses

SEO is Not Enough Anymore

Posted by on May 28, 2013 at 10:21 am

Buffer       Any business knows that for it to receive recognition at its fullest potential online it needs good SEO (Search Engine Optimization). No one who owns a business these days would foolishly leave their business to fend for itself; we may have great products but they won’t sell themselves. This too is [...]

Businesses Should Always Have the Last Word Especially on Facebook

Posted by on May 3, 2013 at 9:36 am

Buffer         Our business culture has always been to let the customer have the last word, they are always right after all and although some of this way of doing business can still work; it doesn’t on Facebook. Customer service has advanced due to the easier ways of communicating with businesses through [...]

5 Reasons Why Underestimating the Facebook Algorithm Hurts Your Business

Posted by on April 4, 2013 at 1:15 pm

Buffer       In today’s social media ventures it is no longer about just being present on Facebook. Many businesses have yet to catch up to the realistic values that Facebook can bring from online to offline due to misusing the site. Facebook has created a tight nit structure that is to help keep [...]

An In-Depth Look at How Bing and Instagram on Klout Affects You Personally and Professionally

Posted by on April 1, 2013 at 11:13 am

Buffer       Besides the additional boost in your Klout score, it is good to know how Klout adding Bing and Instagram actually works within the Klout algorithm to calculate its data to produce the overall Klout number. First, be aware that Instagram power users will see the most increase, but as long as [...]

5 New Parts to Purchase: Google Calculator Now Tracks Mobile Conversions for Businesses

Posted by on March 27, 2013 at 1:15 pm

Buffer       According to a recent teamed-up study by Nielsen and Google to uncover mobile conversions i.e. what a result of a mobile search leads to such as; phone calls, in-store visits or online purchases. Together, they have discovered a lot of information businesses should be aware of when it comes to searches [...]

Lookalike Audiences Target Similar Customers You Care About on Facebook

Posted by on March 26, 2013 at 1:52 pm

Buffer       The Facebook Power Editor Tool is an ideal tool for marketers or for those who have multiple pages they run ad’s or campaigns on. It is a super easy way to stay organized and retrieve analytics about specific ads you have running. Today, Facebook has released “Lookalike Audiences” which in short, [...]

Facebook Promoted Posts Explained

Posted by on March 8, 2013 at 12:01 pm

Buffer       It is always important to understand the tools and opportunities that are offered to you to help expand your brand. In this instance, learning what a Facebook Promoted Post is and does for your Facebook Business Page will help you further your online presence and enhance your visibility within the Facebook [...]