The smash K-Pop hit, Gangnam style not only brought much attention to its star, Psy, a well-known rapper in Asia, it brought with it, a global attraction to the Asian Music Industry. With a music video uploaded on YouTube, Gangnam Style grabbed the Internet by its horns and has everyone wanting to do the “horse dance”. But was it a coincidence, or was their strategy behind the hit?
The K-Pop star, Psy is now world famous, has the most popular K-Pop video of all-time, is #2 on the Billboard charts, has had over 600 million YouTube views and is the very first Korean artist to attain global success. All of this fame from one video uploaded onto YouTube? Yes.
Creating a viral video cannot be strategically planned, you can only assume what the Internet likes from what is seen as popular right now, trying to aim at a specific demographic based on researching the interests of the majority of the web can sure help exposure of a video designed to appease them. However, it is never guaranteed to go viral.
With that said, a video of this nature did take some strategic planning, after all, Psy is a singer and would need to expose the video in a business oriented way. Like any business one must choose how to market due to targeting, demographics and forms of publication to generate word of mouth marketing which is known today as the “share button”.
Today’s consumer approves of comic schemes, a laugh never ages or goes out of style, and therefore a business can use this to their advantage. Capitalizing on having fun is preferred over being too serious, which we have seen this success before with examples from Old Spice, Skittles and Ford.
In the following infographic, Doing it Gangnam Style created by Samsung Economic Research Institute, you will be able to see what strategies were used for Gangnam Style’s success and how you can apply it to your business.
Erin Ryan is a writer for various blogs and a Social Media Promotional Director who has a keen understanding of the power of Social Media for business and fervently stays up-to-date with the Social Media Industry. Erin enjoys teaching and helping people and businesses on how to use and connect through Social Media. You can connect with Erin Ryan on various Social Networks through her About.me Profile.