When flying it becomes all too easy to ignore the safety instructions flight attendants give out prior to take off, they are repetitive and boring, unless you are flying over open water, then they switch it up. Many airlines have safety videos now instead of the attendants and one in particular has caught our eye.
For you Lord of the Rings fans, New Zealand is home to where the movies were filmed, their luscious landscapes truly brought Middle Earth to life and now, Air New Zealand, an airline company for those traveling to and from the Country are able to enjoy what we would consider the best safety video out there.
Capturing the essence of Hobbits, Elves and Dwarfs, New Zealand Air has spun a safety video delivered by residents of Middle Earth, using beloved J.R.R. Tolkien’s characters to show passengers how to remain safe in case of an emergency.
Since New Zealand is to many fans “Hobbit” territory, the excitement will begin directly from take-off and although the words and directions will sound all too familiar in the video, seeing airline employees dress up to grab the attention of their passengers is a fantastic example of using pop culture as a form to not only Market the brand but get them interested in caring about listening to what is being said.
Understanding the safety precautions that are necessary prior to take-off is essential to know in case of an emergency, yet we all too often are busy adjusting our comfort levels to actually pay attention. We are most likely preparing for the flight with taking out money for snacks, getting our headsets, turning the fan on or in some cases too busy becoming acquainted with our flying neighbor.
Nothing will grab attention more these days than having an elf from Middle Earth tell us how to stay safe on an aircraft; it sure begins what is sure to be a magical ride.
Erin Ryan is a writer for various blogs and a Social Media Promotional Director who has a keen understanding of the power of Social Media for business and fervently stays up-to-date with the Social Media Industry. Erin enjoys teaching and helping people and businesses on how to use and connect through Social Media. You can connect with Erin Ryan on various Social Networks through her About.me Profile.