The photo sharing social site Pinterest, is much like a social bookmarking site for pictures. Many people have flocked to this site to share what they enjoy through visual communication by creating boards on various topics, adding them to provided categories and accumulating photos/videos that they have either created or have found on the web to their generated boards and thus in a matter of minutes they are pinning.
Marketing your business on Pinterest has become super easy since the site allows its users to share the price of a product simply by adding it to the description, yet with its popularity many businesses yearn for a way to keep track of their content, so is there a way for businesses to track who is pinning from their website or blog? Simple answer, yes.
PinAlerts (Beta) allows Pinterest users to easily sign up by quickly filling out a form that then creates a confirmation e-mail. Within minutes you will be able to receive notifications to your e-mail about pins that were created on Pinterest from your domain.
How Can PinAlerts Help My Business?
Using PinAlerts to stay informed about content that is being shared enables you to see who likes your products, pictures or videos. Therefore with this knowledge you can then thank those individuals for pinning your content and invite them to follow your other boards.
You are also able to create alerts for multiple domains and better yet, even for your competitors so you can see how many or often they are getting repinned to Pinterest.
Since the notifications are sent to your e-mail you will be able to set the frequency of your PinAlerts tracking to either daily or weekly so your e-mail does not get bombarded with emails.
PinAlerts is still in beta, which means there is a lot of room for growth, one new feature that will be added soon is the ability to display your websites pins on your website.
With 1.5 million visitors daily, Pinterest has become an excellent Marketing platform for businesses. Since it is an easy to use site to promote products, personality and socialize with others who share common interests, knowing if your websites or blogs are getting pinned to the site is beneficial for your Marketing analytics. Remaining informed about your business’s content is always a smart move and now with PinAlerts, you can, especially since the referral traffic from Pinterest alone is larger than Google+, LinkedIn and YouTube combined.
Erin Ryan is a writer for various blogs and a Social Media Promotional Director who has a keen understanding of the power of Social Media for business and fervently stays up-to-date with the Social Media Industry. Erin enjoys teaching and helping people and businesses on how to use and connect through Social Media. You can connect with Erin Ryan on Twitter.