Your Facebook Page is already public, which means that anyone can view it. Yes, you can now change the setting to only allow people who are on the Facebook Platform to see your page but that only limits you and prevents the true Marketing reach you’re looking to gain.
The recommendations box will allow you to have a better eye on what is being said about your business or brand, as long as the people who share the recommendations make it public. The reality is that it just gives people the ability to post somewhere other than your wall, ah yes, your wall, this too is a spot that people can write about you, positively or negatively which is the same as recommendations.
The only true downside to the recommendations box is that you are unable to remove it, however if the recommendations are posted publicly you will have the ability to delete it. Yet, we strongly suggest not deleting the voice of the people, instead hear them, respond and share your voice. If you are receiving a lot of negative sentiment, then perhaps you should host an open house meeting to allow people to voice themselves, since there is most likely something internally and completely offline that is causing the issue.
The recommendation box truly isn’t anything new, people have always been able to recommend you, with or without your eyes seeing it, which would you prefer?