As the launch of the new redesign for StumbleUpon rolled out, it has many scratching their heads as how to use it, especially related to the new “channels” feature. With anything new, it can cause confusion and many people want to use new features quickly and easily. Unfortunately, easier said than done, so here is everything you need to know thus far about the new StumbleUpon “channels” feature.
What are the Types of StumbleUpon Channels?
There are three types of channels directed towards celebrities, publications and brands. These three types of channels are titled:
Person Channels: These channels relate to celebrity news and band association.
Brand Channels: Enables users to follow brands, to see what the latest commercials are as well as find the latest deals on products.
Popular terminologies newly integrated onto Stumbleupon are words such as; “follow” and “like”. Two commonly known words used amongst other Social Networking sites like Twitter and Facebook. Vernacular that is familiar amongst growing Internet communities and accepted quite well, this most likely is the reason StumbleUpon has changed its lingo, to use its advantages.
Therefore, Stumblers will now “follow” channel pages and are able to discover various “channels” that interest them the most. Once on a “channel” page, simply click the “Follow” Button located on the top left-hand corner to begin instantly seeing their content within your interests. StumbleUpon will also recommend “channels” to you based on the content that you “like” while stumbling.
How-To Manage Your StumbleUpon Channels
Managing channels that you have chosen to “follow” are the same asmanaging your interests.
- Click on Profile
- Click on the “Channels” tab on the left pane to see a list of all of the “channels” you currently “follow”.
- An “Unfollow” link is available if you are no longer interested in receiving content from that “channel”.
- To add a “channel”, click on the “Add Channels” link located on the top right of your profile.
- You can also “suggest a channel” to StumbleUpon if you do not see one that would interest you in amongst the various “channels” on StumbleUpon. When doing this you must adhere to StumbleUpon’s content guidelines and policies.
How-To Create a Channel on StumbleUpon
To create a channel is not as easy as signing up, you must contact StumbleUpon if you would like your website or blog’s content to become a “channel” on StumbleUpon. With that said, channels are an immaculate way to connect with loyal customers, fans or readers, increasing their knowledge on your Industry or provided information as well as enabling more page views to your site. Once your “channel” is created, people will be able to simply click a “follow” button that will send your content to their interests. Much like a reader, RSS or bookmarking capability that is easier and more advanced, except it is on a social site that enables people to connect with other Stumblers, and further the ability of having your content seen by having users “like” it.
The “thumbing up” and “thumbing down” process will actually provide you with valuable feedback on whether that specific content is effective amongst your targeted audience and the best part is, your target audience, through “following” your “channel” will come to you. You cannot beat that kind of simplistic Marketing, especially when it is a win-win for both your brand (whether personal or for business).
To clarify even further, a “follow” is equivalent to someone “liking” a Facebook Page and a “thumbs up” is equivalent to a “like”, therefore is shared amongst people who are “following” that Stumbler. A “thumbs down” is similar to a “bury” on the social news aggregated site, Digg. The more “thumbs down” it receives the less it will be seen and soon most likely removed. It also represents as an indicator to StumbleUpon that the user did not “like” that content and helps StumbleUpon to know that the user does not want to see in the future. This action stops the content from passing it on to the Stumblers friends.
How-To Edit Channel Settings
Clearly, you will need an approved channel prior to having the ability to edit a “channel”. However, if you have a “channel” that is created, you can edit your settings by:
- Click “Edit Settings” located below the “channels” name on the desired “channels” page.
- The only setting that is not available to edit is your “channels shortname”. A “shortname” is created when the “channel” page was created and is added into your “channels” URL/domain.
- After editing your “channels” settings, click “save” to see the changes appear.
How-To Add a Web Page to your StumbleUpon Channel
If you have not specified a feed for your “channel” apart from adding an RSS, Twitter or Facebook feed or if you simply want to add, a web page to your “channel” here is how:
- Choose a specific “channel” you would like to add the web page.
- Located below the “channels” display name, click “Add a Web Page”.
- Add the web page URL, a comment and an expiration preference.
- Once you click “Save” the web page will be added.
How-To Delete Web Pages
Here is how you can delete a web page or web pages from your chosen “channel”:
- Located below the “channels” display name, click on the “Manage Web Pages” link.
- Click the “Delete” link located under the web page’s URL.
The Web Page is now removed from your desired “channel”.
How-To Promote Your StumbleUpon Channels
Promoting becomes instant as soon as someone “follows” your “channel” and the more “followers” your “channel” has, the more of your content will be seen.
Here are some tips to use to connect with your “followers” and promote your “channel” further.
- Share your “Channels” “Shortlink”: Use other Social Networks to share your su.pr link to have those communities know that they can “follow” your “channel” on StumbleUpon. (Remember a “Shortlink” is your URL).
- Create a StumbleUpon Badge: Just as you can for a profile, you are able to create a badge for your “channel” to place on your website or blog. Letting people know that your “channel” exists and it gives them the option to “follow” your “channel”.
- Create a StumbleUpon Widget for your Channel: Create a widget that can display your “channel” page onto your website or on the sidebar of your blog.
- Connect Your Twitter and Facebook Accounts: If you have a Facebook Page, Profile or a Twitter Account, make sure you link your connections to your “channels” page. Be sure to test it as well, for you do not want to over share, especially on Facebook.
That wraps up everything you need to know about StumbleUpon’s new “Channels” feature thus far of course, we are sure there will be kinks, and changes based onfeedback that will alter features or even possibly add new features to accommodate its community. If you are a Stumbler and want to provide feedback to StumbleUpon, we encourage you to do so, especially if you have a “Channels” Page.
What do you think of the New “Channels” Feature on StumbleUpon?
Erin Ryan is a writer for various blogs and a Social Media Promotional Director who has a keen understanding of the power of Social Media for business and fervently stays up-to-date with the Social Media Industry. Erin enjoys teaching and helping people and businesses on how to use and connect through Social Media. You can connect with Erin on Twitter.